Your website is often the first impression your business makes—and just like storefronts, vehicles, or marketing materials, it needs to evolve with time. But how do you know when it’s truly time for a website redesign?
At Thoroughbred Innovations, we’ve helped countless small businesses across Kentucky modernize their websites, enhance performance, and reimagine their brand online. With over 30 years of experience in the digital space (yes, even before Google was a thing!), our founder Chris “the Beast” Hall has seen firsthand how a timely redesign can reinvigorate a business.
In this guide, we’ll walk you through the signs that it’s time for a website redesign—and how our expert team can help you do it right.
1. Your Website Looks Outdated
Design trends evolve. A site built in 2015 may have looked great back then, but if it still relies on cluttered layouts, tiny fonts, or Flash-based animations, it’s likely scaring away more visitors than it’s converting.
A modern website redesign can:
Give your site a fresh, professional look
Improve visual hierarchy and readability
Reflect your brand’s growth and evolution
Pro Tip: Compare your site to those of your competitors. If their websites look more modern or easier to use, customers are probably noticing that, too.
2. Your Site Isn’t Mobile-Friendly
Over 60% of web traffic now comes from mobile devices. If your site doesn’t adapt seamlessly to phones and tablets, you’re losing a huge portion of potential customers.
A mobile-responsive website redesign ensures:
Fast loading times across all devices
Touch-friendly navigation and buttons
Content that fits screens without pinching or zooming
At Thoroughbred Innovations, all of our web design work is built mobile-first. We make sure your website looks great—and converts—on every device your customers use.
3. It’s Difficult to Update Your Content
If you need a developer every time you want to change a photo or update your hours, it’s time for a change. Modern content management systems (CMS) like WordPress or Webflow make editing your website intuitive and fast.
A website redesign with a user-friendly CMS will:
Give you control over your own content
Allow your staff to make updates easily
Save you time and money on small changes
Thoroughbred Innovations builds all websites with your ease-of-use in mind. We even offer training sessions so you can take the wheel confidently.
4. Your Website Loads Too Slowly
Site speed isn’t just a user experience issue—it’s a Google ranking factor. If your website takes more than 3 seconds to load, you’re likely losing traffic and conversions.
A performance-optimized website redesign can:
Compress and optimize images
Reduce code bloat
Improve hosting efficiency
Eliminate unnecessary plugins or scripts
Our web hosting and redesign packages at Thoroughbred Innovations include full-speed audits, optimization, and reliable hosting plans that keep your site lightning fast.
5. Your Branding Has Changed
Have you updated your logo, services, or business messaging recently? If your website hasn’t caught up, you’re sending mixed signals to visitors—and that hurts trust.
A website redesign ensures:
Brand consistency across channels
Updated color palettes, messaging, and visuals
A unified look that supports your marketing efforts
We work closely with small businesses to align their website design with their current brand identity, helping them put their best face forward online.
6. Your Site Isn’t Getting Results
Are visitors leaving quickly? Are your contact forms ignored? Is your traffic high but conversions low?
Those are big red flags. A website redesign built for performance can help fix:
Poor site navigation
Unclear calls-to-action
Ineffective page layout
Technical SEO issues
At Thoroughbred Innovations, we don’t just redesign websites—we optimize them. We use analytics, heatmaps, and years of experience to redesign your site around what truly works.
7. Your Business Has Grown
When you started, maybe a 3-page site was enough. But now you offer more services, more content, maybe even online booking or e-commerce. An old site may not support that growth.
A scalable website redesign from our team allows you to:
Add new functionality (e.g., scheduling, products, testimonials)
Create content hubs, service pages, or blogs
Future-proof your platform for continued growth
We’ll make sure your site evolves with you—not against you.
8. You’re Embarrassed to Share It
This one’s simple. If you hesitate to send your link to potential customers or feel the need to apologize for your website, that’s your gut telling you it’s time.
Your website should be your best marketing tool, not your biggest liability.
Let Thoroughbred Innovations give you a site you’re proud to share—a website that builds confidence, showcases your professionalism, and invites people to connect.
Why Choose Thoroughbred Innovations for Your Website Redesign?
We specialize in custom, conversion-focused web design tailored for small businesses. Here’s what you get with us:
✦ Over 30 years of digital experience under Chris “the Beast” Hall
✦ Mobile-first, responsive designs that look great everywhere
✦ SEO-friendly builds to help you rank higher on Google
✦ Hosting + performance optimization for fast, secure websites
✦ Full-service support from redesign to relaunch (and beyond)
We don’t just redesign websites. We revitalize businesses online.
Ready for a Redesign?
If your website isn’t helping your business grow, it’s time for something better. Whether you need a fresh coat of digital paint or a full strategic overhaul, Thoroughbred Innovations is here to help.
Schedule your free consultation today and discover what a smart, strategic website redesign can do for your business.
Call us (859) 205-1234| thoroughbredinnovations.com
